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Sector 14, Chandigarh

University Business School (UBS)

Legacy and Vision

Founded in 1968, University Business School (UBS)—part of the prestigious Panjab University, Chandigarh—is one of India’s oldest and most reputed public B-schools. UBS has played a crucial role in shaping managerial education in North India, combining academic excellence with ethical and professional responsibility.

UBS’s mission is to groom leaders who can integrate analytical thinking with ethical values. The school follows a public-serving education model, providing a world-class MBA at one of the most affordable costs compared to similar-tier elite Indian management institutes.

Over more than five decades, UBS has contributed significantly to academia as well as corporate leadership, with alumni leading organizations globally across finance, technology, consulting, and industry.

Academic Excellence

UBS Chandigarh offers multiple MBA programs emphasizing practice, leadership, and innovation. Its academic philosophy is grounded in quality over quantity—admitting highly meritorious students and focusing on conceptual mastery, research, and experiential learning.

The faculty comprises distinguished academicians, researchers, and consultants from reputed global universities such as IIMs, IITs, and LSE. They engage in consulting for governments and corporates, ensuring students receive contemporary insights through case studies, policy engagements, and international business projects.

Research and Global Outlook

UBS encourages research-driven education backed by the University’s strong publishing ecosystem. The faculty and students contribute to Panjab Journal of Business Studies, besides participating in conferences with institutions from Canada, the UK, and Australia.

The department’s collaborations with the Confederation of Indian Industry (CII) and Indian Council of Social Science Research (ICSSR) bridge industry-academia gaps through guest lectures, research sponsorships, and case writing.

Infrastructure and Campus Life

The Panjab University campus housing UBS spans nearly 550 acres, offering an academic environment that blends heritage with modernity.

Facilities Include:

  • Academic Block: Smart classrooms with AV learning setups.

  • Library: Part of A.C. Joshi Library network, holding 2,00,000+ resources.

  • Computer Labs: 24-hour internet and analytics software labs (SPSS, R, Python).

  • Auditorium & Seminar Halls: Equipped to host national-level academic and cultural events.

  • Hostel Facility: Separate hostels for men and women, with renovated accommodations and food services.

Student life extends beyond classrooms through clubs such as the Finance Forum, HR Club, Strategy League, and Entrepreneurship Development Cell. UBS also encourages participation in events like “UBS Business Summit,” bringing corporate experts for keynote lectures.

Quick Info About College

Established Year
1968
Ownership
Public
Nirf Ranking
25
Iirf Ranking
20
Affiliated By
Panjab University
Total Seats
150
Fees
4 Lakhs
Campus Area
550 Acres
Approved By
AICTE
Avg. Package
₹12.95 LPA
Highest Package
₹25 LPA
Specialization
Human Resource Management, International Business, Entrepreneurship, Business Analytics, and General Management

Important Dates

EventTentative Date
CAT Registration WindowAugust–September 2025
CAT Exam DateNovember 30, 2025
CAT Result DeclarationDecember 27, 2025
UBS Application Form ReleaseJanuary 2026
Last Date for UBS ApplicationFebruary 28, 2026
Shortlist for GD & PIMarch 2026
GD/PI ProcessApril 2026
Final Merit List AnnouncementMay 2026
Counselling & AdmissionJune 2026
Academic Session CommencementJuly 2026

Courses Offered

UBS offers multiple postgraduate programs under its management and commerce department, equipping students with comprehensive managerial insights and leadership acumen:

1. MBA (General Management):

The flagship two-year full-time MBA program designed to provide broad-based understanding across marketing, HR, operations, and finance, combined with contemporary electives and projects.

2. MBA in Human Resource Management:

Specialized course focusing on labor relations, compensation design, HR analytics, and talent management. Designed to prepare professionals for corporate HR, training, and organizational development roles.

3. MBA in International Business:

A globally-oriented MBA emphasizing international trade, cross-border strategy, export-import documentation, foreign exchange, and global marketing. Students gain exposure through partnerships with international trade departments.

4. MBA in Entrepreneurship:

Encourages innovation and startup incubation. Students collaborate with Panjab University’s TBIU (Technology Business Incubation Unit). Case-based pedagogy promotes entrepreneurial thinking and business planning skills.

5. MBA in Business Analytics:

Newest specialization focusing on data-driven frameworks in strategic decision-making. The program integrates industrial analytics tools like Power BI, Python, and Data Mining modules.

6. Executive MBA (for Working Professionals):

A two-year part-time program designed for mid-career executives combining managerial upskilling with flexibility. Admission via PU-CET (PG); weekend mode delivery structure.

7. M.Com (Honours):

Postgraduate commerce degree for students aspiring to specialize in accounting, finance, and economics; also serves as a research pathway to Ph.D. programs.

Admission Process

Step 1: Eligibility

  • Bachelor’s degree from a recognized university with at least 50% marks (45% for SC/ST/PwD).

  • Final year students eligible provisionally.

Step 2: Entrance Exam

For MBA programs: Valid CAT 2025 score mandatory for shortlisting.
For Executive MBA & M.Com programs: Candidates must qualify PU-CET (PG) conducted by Panjab University.

Step 3: Application Submission

Applications are submitted via the UBS and Panjab University online portals, followed by hard copies sent to the UBS campus. A nominal fee (~₹2500) is applicable.

Step 4: Shortlisting

Candidates are shortlisted on the basis of:

  • CAT percentile

  • Academic profile

  • Work experience (if applicable)

Step 5: GD/PI Rounds

The selection process comprises:

  1. Group Discussion (GD): Assessing communication, analytical thinking, and teamwork.

  2. Personal Interview (PI): Evaluating motivation, leadership skills, and subject knowledge.

Step 6: Merit List and Admission Offer

Final merit is calculated as:

  • CAT Score: 85% weightage

  • GD/PI: 7.5% each

  • Academics/Experience/Diversity: Remaining weightage

Selected candidates are notified via the UBS portal and must finalize admission with document verification and payment.

Fees Structure

CourseTotal Fee (₹)DurationNotes
MBA (General / HR / IB)47,8902 yearsLowest fee among public B-schools
MBA (Business Analytics)4,00,0002 yearsAdvanced curriculum with lab training
MBA (Entrepreneurship)2,40,0002 yearsStartup incubation-supported
Executive MBA2,66,0002 yearsFor working professionals
M.Com (Honours)1,05,0002 yearsResearch foundation course

UBS maintains one of India’s most affordable MBA fee structures, aligned with public education principles, offering high ROI compared to leading IIM and IIT B-schools.

Placement

Placement ParameterStatistics
Highest Package₹25 LPA
Average Package₹12.95 LPA
Median Package₹12.00 LPA
Placement Rate85%
Recruiters Visited45+ (including 17 new)
PPOs Offered5+

Major Recruiters

HSBC, TCS, KPMG, DLF, Infosys, SBI, Deloitte, Tech Mahindra, HDFC Bank, and Panasonic India.

Sectoral Placement

  • Manufacturing – 24%

  • IT & Consulting – 23%

  • Business Consulting – 15%

  • FMCG/FMCD – 12%

  • BFSI – 18%

  • E-commerce – 8%

Role Profiles Offered

Area Sales Manager, HRBP, Business Analyst, Product Manager, Consultant, Financial Analyst, and Operations Manager.

Summer Internships

  • 100% summer internship placements.

  • Average stipend: ₹75,000 per month.

  • Roles majorly in sales, analytics, and consulting.


Career Opportunities & Alumni Network

UBS boasts strong alumni presence across consulting, IT, and manufacturing sectors—leaders at Accenture, Reliance, Unilever, and Maruti Suzuki began their careers at UBS. The UBS Alumni Network (UBSAN) plays an active role in organizing mentorship, webinars, and placement drives for current students.

The Career Development Cell (CDC) offers mock interviews, corporate presentations, and aptitude workshops for continuous employability enhancement.


UBS Highlights

  • 60+ Years of Legacy in management education.

  • Part of one of India’s top-ranked Panjab University.

  • Lowest Tuition Fee among Tier-1 B-Schools (starting ₹47,000).

  • Strong ROI with >25x average placement return.

  • Widespread alumni base across 20+ nations.

  • Public institution transparency with AICTE and UGC oversight.

  • Active collaboration with CII, NASSCOM, and ICSSR for research and corporate integration.

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